Lily Allen was chosen by NME as the cover star as she would instantly make people want to read NME as she is a famous artist who many people respect and enjoy listening to. She has a great deal of 'star persona' - in the news for things such as her 'bad girl' reputation, her sense of rebellion and anti authority image. Tis would appeal to the audience as they are young and may be anti authority already. Teenagers my target audience may look up to this as they have less responsibilty in there lives and are free to do what they want in their lives. Teenagers are also trying to find their selves when they are teenagers and their identity, they may want to follow in the steps of Lily Allen. They are free from responsibilty and belief in there independance and ability. People are also intrested in her musical and creative ability. She appeals to the psychographic categories of 'anti-authority rebel' as much as 'creative/experimental.' She was famous for wearing interesting clothes such as dresses with trainers, she challenges society. She is very outspoken a lot of the time and does not worry about offending people making her the ‘anti-authority rebel’.
The red, white and black feature throughout the front cover, contents and double page spread. This is to keep in line with NME and its colours. In the scanning the barcode was missed on the front cover however this is a key convention of a magazine. Lily Allen covers most of her body up therefore there is no titillation in the photos. This is to show Lily Allen as a woman who does not feel that she has to act in a way that is not her or show off her body to become famous. The shirt which is clearly a man’s shirt is worn by Lily Allen in order to show her as yet again someone different from the stereotypical women who is girly and promiscuous, the colours of the shirt fit in with the NME colours.
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