Colours

I have now decided that I am doing an indie based magazine and will focus my demographic on anti-authority rebels and Creative, experimental. I now need to see what colours will work with these type of people:

Red is a colour that evokes a powerful emotion of passion, lust, sex, energy, blood and war. Red is a good colour to use for accents that need to take notice over other colours.

Orange is a bright and warm colour. It represents fire, the sun, fun, warmth and tropical images. It is considered a fun light colour that has appetizing qualities to it. As a citrus color, orange is associated with healthy food and stimulates appetite. Any design relating to the tropics, something fun, easy going and youthful should incorporate some type of orange into the design. A darker, richer shade of orange can be associated with autumn.

Yellow is the brightest colour to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic colour. Yellow is often hard to read when placed on a white background so designers must be careful when using yellow, that it isn’t too difficult to read or notice. As yellow starts to darken it, however, quickly becomes dirty and unpleasant. Yellow can also be associated with being scared and, cowards. The term "yellow belly" is proof of that.

Green is the color of nature and health. It represents growth, nature, money, fertility and safety. Many pharmaceutical and nutritional companies use green in their logos and material to advertise safe natural products. Dark green is commonly associated with the military, money, finance, and banking. However it can also be associated with being new or inexperienced. Green is becoming a very popular colour in design for web sites and such like

Blue is a cool calming color that shows creativity and intelligence. It is a colour of loyalty, strength, wisdom and trust. used to represent the sky and the sea. Blue is a popular colour among males.

Purple combines the stability of blue and the energy of red. Associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple combined with gold can be flashy and portray wealth and extravagance. Light purple and pink is good for a feminine design and is a popular colour among teenage girls. Bright purple gives the appearance of something that is fun and easy to do.

Black is often a color used to portray something evil, depressing, scary or even death. It has negative imagery with it at times such as "black mail" "black market” etc. Black is also a very powerful colour that also portrays one of class elegance and wealth.  Classy clothing is designed in black from the "power suit" to the "sexy black dress" to formal "black-tie attire". Black combined with other colours can have a very strong statement.  Black is a color that can fit into almost every design to add contrast. Is used to show someone a defiant person.

White is often associated with being pure, clean, fresh and good. White is a commonly used as backgrounds as it is easy to read black or dark text on it. When used with a design using lots of negative space it gives a very clean look to it. White usually is associated with being pure and almost heavenly.